Marketing

Part of the Social Sciences Division

The Major in Marketing is designed to give students the knowledge of key marketing concepts, of the role of marketing in society and in the firm, and of the various factors that influence marketing decision-making. Marketing utilizes basic principles and analytical tools in order to meet the organization’s need and responsibility to respond to customer needs and provide necessary goods and services to the larger society. Marketing professionals work in a broad range of organizations and graduates can consider a range of career fields in the for-profit, not-for-profit, and public sectors. The major also provides the student a foundation for future graduate study.

Learning Outcomes

Students successfully completing the program of study will have achieved:

  1. Demonstrate understanding of the major theoretical perspectives in marketing
  2. Demonstrate understanding of the evolution of marketing thought and practice
  3. Analyze the economic, political, technological, and social-cultural contexts in which an organization operates
  4. Interpret qualitative and quantitative data for organizational analysis, draw appropriate conclusions, and make recommendations based on the analysis
  5. Conceive and execute an original research study related to marketing thought and practice
  6. Effectively communicate marketing information interactively through the development and execution of an oral presentation

The Major in Marketing consists of a minimum of 46 hours in business and related fields. Required courses include:

    BUS 201: Principles of Management (3 hrs.)
    BUS 215: Principles of Accounting (3 hrs.)
    BUS 305: Organizational Behavior (3 hrs.)
    BUS 342: Marketing (3 hrs.)
    BUS 344: Principles of Finance (3 hrs.)
    BUS 351-352: Senior Study (6 hrs.)
    BUS 401: Strategic Management (3 hrs.)
    ECN 201: Principles of Economics (4 hrs.)
    ENG 317: Public Relations Writing and Practice (3 hrs.)
    PSY 101: Introductory Psychology (3 hrs.)
    One course in economics at the 300-level
    One course from the following:
         MTH 221: Inferential Statistics
         or
         MTH 222: Regression Analysis
    One course from the following:
         PLS 121: Contemporary Political Issues (3 hrs.)
         PLS 122: American Government and Politics (3 hrs.)
         PLS 211: Comparative Government and Politics (3 hrs.)
         PLS 212: International Politics (3 hrs.)
         PLS 232: Public Policy (3 hrs.)
    One course from the following:
         THT 101: Introduction to Theatre (3 hrs.)
         or
         ART 123: Visual Communication (4 hrs.)

A double major is not permitted in any combination of two of the following majors: Finance/Accounting, Human Resources Management, International Business, Marketing, and Management.

Core Curriculum Requirements

Each student must satisfy the core requirements and requirements for individual programs of study.