Jan. 14, 2013
Contact: Mary Leidig, Director of Marketing
Maryville College is again inviting prospective student families to discover the four-year liberal arts college without ever leaving home.
That’s right. Families can join a Maryville College event from the comfort of their home computers, grab a warm beverage and participate in the third annual “Financial Aid Virtual Town Hall.”
The College is again maximizing its efforts to reach a broad audience by holding the live virtual town hall meeting Tues., Jan. 29, and inviting families across several states to join the online event. Families can participate in the live Internet video broadcast and submit questions in real time on the web page.
The digital platform showcases what the four-year, private, liberal arts college has to offer using a college panel and moderated by WBIR-TV News Anchor John Becker.
“In addition to answering questions about financial aid, our panel will also help paint a clear picture about the unique attributes that make Maryville College such a special place for students to study, learn and grow,” said Becker.
In addition to Becker, the College panel for the hour-long event will include Financial Aid Director Richard Brand and one of Maryville’s student families, Julie and Phil Julian of Powell, Tenn., whose daughter Emily is a Maryville College senior.
“We’re excited in the third year of this campaign to humanize the financial aid process for families and discuss affordability with our online audience,” said Vice President for Enrollment Dr. Dolph Henry. “At the heart of this event is one more great way for our interested families here in Tennessee and in other states to find out just how affordable Maryville College is and to hear more about what we believe is the ‘Maryville Difference.’”
HP Video, a video production company based in Knoxville, will produce the online meeting and will stream the event live from 8 until 9 p.m. (EST) on Tues., Jan. 29.
“It’s a 21st century conversation – a twist on the traditional town hall meeting,” said Mary Leidig, director of marketing for Maryville College. “Right from their home computers, our audience members can talk with our panel in real time just by emailing their questions. It’s that simple. We want to keep making it as easy as possible for busy families to take some time after the dinner hour and spend it with us – up close and personal right from their home computers. I envision some families in their robes and slippers, enjoying hot chocolate or tea as they join us online.”
From a direct link on the Maryville College homepage, viewers will go straight to the web page to watch and participate in the event by emailing their questions. No login or registration is necessary.
“The Julians are such an inspiring family to have on our panel this year, and they answer questions and share their own experience in applying to the College as well as talk about what a great experience it continues to be,” said Henry. “We know this helps families embrace Maryville College.”
During December and January, paper and digital postcards went out to prospective families, inviting them to join Maryville College for the virtual town hall.
“We know when people visit and imagine themselves on campus and then see what Maryville has to offer that we have great success in enrollment,” said Henry. “This is another great way for interested families to get to know us – right from their homes – and then choose Maryville College.”
The town hall event schedule and information can be seen by visiting maryvillecollege.edu. Click on the event graphic link at the bottom right of the homepage. The link will take viewers to the event web page, where the town hall will be broadcast on Jan. 29. In advance of the virtual town hall, viewers can also enjoy a video of the Julian family on the event web page.
Maryville College is ideally situated in Maryville, Tenn., between the Great Smoky Mountains National Park and Knoxville, the state‘s third largest city. Founded in 1819, it is the 12th oldest institution of higher learning in the South and maintains an affiliation with the Presbyterian Church (USA). Known for its academic rigor and its focus on the liberal arts, Maryville is where students come to stretch their minds, stretch themselves and learn how to make a difference in the world. Total enrollment for the fall 2012 semester was 1,093.