Associate Professor of Marketing
- Office: Thaw Hall
- Department: Division of Social Sciences
- Phone: 865-981-8231
- Email: wei.fu@maryvillecollege.edu
- Education: B.S., Kunming University of Science & Technology; B.Acc., East Tennessee State University; Ph.D., University of Tennessee, Knoxville.
Wei Fu joined Maryville College as an Assistant Professor of Marketing in 2016 after serving on faculty of Economics and Management at The Gustavus Adolphus College 2014-2015. She earned a bachelor’s degree in engineering in computer and application from Kunming University of Science and Technology. She earned a master of science in accounting degree with a concentration in business administration from East Tennessee State University and a Ph.D. in retail, hospitality and tourism management with a concentration in retail and consumer sciences from the University of Tennessee-Knoxville.
Dr. Fu’s research focuses on societal marketing, Chinese-inspired products, consumer information process systems, customer value, and hedonic consumption experiences. In her recent research, she has integrated the simple information-processing model (Bettman, 1979) and the cognitive-experiential self-theory (Epstein, 1998) to delineate the hierarchical structure of individual differences, responses, and consumer behavioral tendencies toward eco-fashion.
Her teaching interests lie in Principle of Marketing, Marketing Research, Consumer Behavior, Retail Management, Brand Management, Principles of Retailing, E-Retailing, and International Marketing. Beyond academia, Dr. Fu loves swimming and traveling.