Consumer Behavior

CodeBUS244
TitleConsumer Behavior
Credits3
Description

Addresses fundamental areas such as decision-making, the consumption process, information processing, internal influences (motivation and involvement, personality, self-image, lifestyle, perception, learning, attitude formation and change), and external influences (culture, subculture, social class, reference groups and family, and the diffusion of innovations). The course also addresses the effects of business on consumer choice and purchases.

Pre Registration Hours3
PrerequisitesBUS 242
CorequisitesNone
Notes