BUS244 Course Information

Code:BUS244
Title:Consumer Behavior
Subtitle:n/a
Credit(s):3
Description:

Addresses fundamental areas such as decision-making, the consumption process, information processing, internal influences (motivation and involvement, personality, self-image, lifestyle, perception, learning, attitude formation and change), and external influences (culture, subculture, social class, reference groups and family, and the diffusion of innovations). The course also addresses the effects of business on consumer choice and purchases.

  
Prerequisites: BUS 242
Corequisites:
Notes: