College launches new 3D interactive map

College launches new 3D interactive map

March 1, 2016

The details are impressive.

Water shoots from the fountains in the Clayton Center Plaza. An orange and garnet Power M draws attention to the 50-yard line of Honaker Field. And smokestacks next to the steam plant even bear the white “MC” initials.

Maryville College launched a new interactive online map today that gives prospective students, their families and others who live far away a very realistic look at the 263-acre campus.

“For students who have never set foot on our campus, this map will answer some of their questions in the short-term but also motivate them to schedule a real, in-person tour,” said Maryville College President Dr. Tom Bogart. “We’re very excited to be able to offer this feature through our website.”

3D map utilizes photos, videos

The College’s Office of Marketing and Communications partnered with CampusBird Interactive Maps to create the new 3D map.

Headquartered in Boulder, Colo., CampusBird provides mapping and media services for more than 200 educational institution clients, including large public universities such as the University of North Carolina and Arizona State, and private colleges like Middlebury and Centre.

The mapping platform is built on top of Google Maps, allowing users to zoom in or pan out to the exact level of detail desired. The map is available on computers and mobile devices.

Maryville College’s 3D map includes a self-guided walking tour of the College’s historic campus, more than 30 360-degree panoramas of buildings and locations, and detailed descriptions and photographs of residence halls and academic buildings. Points on the map are organized into 16 categories such as “academic and administrative,” “arts and performance venues,” and “dining,” allowing users to, by checking category boxes, easily find what they’re searching for. An “off campus” category even allows users to locate College-operated venues like the Chilhowee Club in a nearby neighborhood and Penrose Farm, which serves the College’s equestrian team and is located in West Knoxville.

Videos of current students sharing information about various buildings and points of interest on the MC campus are available in two virtual tours. One tour is based on a traditional campus tour; the other highlights the College’s efforts in sustainability.

“I am grateful to the students who memorized scripts and to the staff members who organized photo shoots, scanned images, created videos and researched the histories of our buildings,” the president said. “Web Manager Russ Porter deserves special recognition for providing the vision for this project and serving as a dependable liaison between the College and the CampusBird team.”

Helps more than prospective students

Bogart said that in addition to Admissions, the map will benefit other departments and offices that regularly invite visitors to campus.

“Potential clients of the College’s Corporate Sales and Events Office will be able to view and assess rentable spaces for their conferences, meetings and reunions,” the president said. “Fans of visiting athletics teams now will find our fields and courts easily. Eventually, our alumni may benefit from a map layer that shows areas of activity during events like Homecoming and Kin Takahashi Week. There are lots of possibilities.”

Bogart said the map leverages one of the strongest assets of Maryville College:  the beauty of its buildings, grounds and location.

“A predictable reaction from people who are visiting Maryville College for the first time is ‘You have such a beautiful campus.’ Alumni who return after years away often talk about the specialness of a particular building or student hangout,” he explained. “It’s for these reasons that I believe people will not only find this map helpful; they’ll find it interesting and enjoyable to use.”

Maryville College is ideally situated in Maryville, Tenn., between the Great Smoky Mountains National Park and Knoxville, the state's third largest city. Founded in 1819, it is the 12th oldest institution of higher learning in the South and maintains an affiliation with the Presbyterian Church (USA). Known for offering its students a rigorous and highly personal experience that includes an undergraduate research requirement, Maryville College is a nationally ranked institution of higher learning that successfully joins the liberal arts and professional preparation. Total enrollment for the Fall 2019 semester is 1,148.