Maryville College sophomore wins ADDY awards
Maryville College sophomore wins ADDY awards
March 15, 2017
Maryville College student Brandi Payne ’19 has achieved an impressive feat for designers her age: two of her designs won ADDY awards, which she received at the 52nd Annual Knoxville American Advertising Awards Show and Gala on Feb. 25.
The ADDY Awards, known as the largest creative competition in the world, is conducted by the American Advertising Federation (AAF), which has more than 200 chapters across the country. The local competitions, of which the Knoxville gala is a part, are the first tier of the national ADDY competition and attract over 40,000 entries every year.
Payne, a sophomore design major from Kodak, Tenn., won a gold ADDY in the category of “Elements of Advertising - Art Direction” for her KingTut Project Board, which was created as part of a semester-long project for Associate Professor of Design Adrienne Schwarte’s Art 223 class. For the assignment, students were asked to create their own business and design its visual identity. Payne’s project board included a visual identity for “KingTut Tutorials,” a free tutorial website aimed toward school-aged children with an interest in web design and graphic design.
“Students were expected to identify a social issue they would like to utilize design to assist in solving,” Schwarte said. “They develop their own title/mission, identity system and collateral materials for the project, and we follow the Design Ignites Change format that has been developed by WorldStudio Social Initiatives and the Adobe Foundation.
“Brandi’s work on the KingTut project was unique because she focused on the concept of educating school-aged children on aspects of technology (such as web design and creative coding), as the future of their professional success will depend on knowledge of such skills,” the professor added. “She designed the work in a way that is vibrant, playful and engaging to the target audience, while still being informative and well-organized.”
Payne won a gold ADDY award in the category of “Elements of Advertising – Illustration” for a poster she created for the Maryville College Jazz Band to promote the band’s upcoming concert in April. The poster also won “Student Best of Show” in that category.
Payne designed the poster while serving as an intern in the Maryville College Design Lab (MCDL), an internal service organization that was created to provide graphic design and consulting services for local, regional and national non-profit, non-governmental organizations and MC campus groups, divisions and organizations. MC design students often intern with MCDL to build their professional portfolios.
A ‘Staple Award’
Schwarte said the ADDYs are a “staple award” of the industry.
“For a student to be recognized by receiving an ADDY, it immediately puts him or her in an elite group of designers and creative people, and having an ADDY on a student’s resume will give him or her instant recognition by anyone in the industry,” she said. “Now, for any job that Brandi applies, the addition of ADDY awards to her resume will allow for conversation and respect by a prospective employee for the high quality of work she is doing.”
Payne said the gala, which was held at the Crowne Plaza hotel in downtown Knoxville, was an “amazing” experience, and she said she felt inspired by the other designers in attendance at the gala.
“I was awestruck to have received awards alongside such great designers, and I'm so thankful to have had the opportunity to compete,” Payne said. “I'm excited to create more work and one day work alongside them. Nothing means more to me than having my artwork appreciated by industry professionals, and it gives me hope that a successful career in graphic design is within my grasp.”
By Allison Franklin ’18, Communications Assistant
Maryville College is ideally situated in Maryville, Tenn., between the Great Smoky Mountains National Park and Knoxville, the state's third largest city. Founded in 1819, it is the 12th oldest institution of higher learning in the South and maintains an affiliation with the Presbyterian Church (USA). Known for offering its students a rigorous and highly personal experience that includes an undergraduate research requirement, Maryville College is a nationally ranked institution of higher learning that successfully joins the liberal arts and professional preparation. Total enrollment for the Fall 2017 semester is 1,181.