College unveils Bicentennial logo
College unveils Bicentennial logo
Oct. 19, 2019
Maryville College’s Bicentennial logo and tagline were unveiled during the College’s annual Founder’s Day Celebration held Thursday night in the William Baxter Lee III Grand Foyer of the Clayton Center for the Arts.
Approximately 275 people – many of the College’s top donors – were in attendance and enjoyed a program that included a welcome and closing by MC junior Leonard Lively, who spoke and was dressed as the College’s founder, the Rev. Isaac Anderson. The Rev. Dr. Emily Anderson, pastor of New Providence Presbyterian Church and member of the College’s Board of Directors, served as the evening’s master of ceremonies.
Founded as the Southern and Western Theological Seminary by the Synod of Tennessee on Oct. 19, 1819, Maryville College celebrated its 198th birthday Thursday. It will celebrate its 200th year in 2019.
“The Bicentennial Steering Committee began meeting with Visual Voice, a local design firm, in May to discuss a logo and accompanying tagline for this big celebration. In addition to guidance from committee members, Visual Voice also used feedback from a recent survey completed by 787 alumni, faculty, staff and students,” Dr. Tom Bogart, Maryville College president, said before the unveiling. “Care was taken that these visuals pay homage to the age and history of the College but also convey relevance to today and reflect a promising future ahead.”
The Bicentennial logo was inspired by the College’s existing logo, which incorporates the Anderson Hall tower, but uses the shapes of the tower’s louvered window frames to form two zeros and adds a stylized “2” to the left of the tower. The College’s founding date and Bicentennial date anchor the tower. The face of the tower anchored by 2019 appears to be facing the sun.
The tagline to accompany the logo is “Noble, Grand & True,” which comes from the first stanza of the College’s 119-year-old alma mater.
“[‘Noble, Grand & True’] will be familiar to those of us closest to the College, and for those who don’t know us as well, we believe it will be intriguing and inspiring,” Bogart said, explaining that the words have been – and still are – an accurate description of the institution as it nears its 200th birthday.
“Maryville College is noble,” he said. “It has a distinguished history replete with stories of people who lived out our statement of purpose and searched for truth, worked for justice, developed wisdom and became loving persons. The current Maryville College community continues to add to that history.
“Maryville College is grand – perhaps not that large in size, but definitely grand in appearance, distinction, reputation and in ambition,” he continued. “And this College is true – true to the ideals of the liberal arts, of scholarship, of faith and learning, of diversity and inclusion, of citizenship and leadership.”
Bicentennial kick-off will be in 2018
Thursday night’s Founder’s Day program was not intended to officially kick off the Bicentennial, but to share news surrounding the leadership and planning of the historic milestone, Bogart said.
“We’ll officially kick off the Bicentennial in a big way at this event next year, and most of the events will happen throughout the 2019 calendar year,” the president explained, after recognizing Bicentennial Steering Committee co-chairs Dr. Gerald W. Gibson, president emeritus, and Wayne R. Kramer, alumnus and former chairman of the College’s board of directors.
Bogart said the Bicentennial Steering Committee had identified seven specific goals for the milestone but summarized the objectives in one main idea: “Maryville College’s Bicentennial is an opportunity for more people to get to know us, for more people to realize and celebrate our influence in the region and beyond, and for more people to support and get engaged in the important work happening here,” he said.
Sharing some details of projects already being supported or considered by the Steering Committee, he said a large-format Bicentennial book was underway, as well as plans for special events, classes and performances. New Bicentennial-focused webpages and social media channels were going up for the purpose of communicating activities and news but also collecting content from the MC community.
Attendees were given instructions for how to submit their own MC-related stories, photos, videos and rare memorabilia.
Attendees asked to get involved
Connecting to the theme for the evening’s program – “Do We Have a Story to Tell!” – Bogart said that while the College wants to hear and collect the stories from its community, it’s important that the community tell the College’s story beyond the campus.
“To thrive in a third century, Maryville College will need friends, students and donors,” he said. “You can help us expand that circle. Get involved in this celebration, and tell our story.”
Written by Karen Beaty Eldridge '94, Executive Director for Marketing & Communications
Maryville College is ideally situated in Maryville, Tenn., between the Great Smoky Mountains National Park and Knoxville, the state's third largest city. Founded in 1819, it is the 12th oldest institution of higher learning in the South and maintains an affiliation with the Presbyterian Church (USA). Known for offering its students a rigorous and highly personal experience that includes an undergraduate research requirement, Maryville College is a nationally ranked institution of higher learning that successfully joins the liberal arts and professional preparation. Total enrollment for the Fall 2018 semester is 1,154.