Maryville College receives CASE fundraising award

Maryville College receives CASE fundraising award 

June 25, 2020 

The Council for the Advancement and Support of Education (CASE) has recognized Maryville College for overall fundraising performance, as part of the organization’s annual Education Fundraising Awards.

The award for overall fundraising performance goes to colleges and universities that show solid program growth, breadth in the base of support, and other indications of a mature, well-maintained program. 

“We are honored by this recognition,” said Suzy Booker, vice president for institutional advancement at Maryville College. “Our team has worked diligently to be creative in our fundraising strategies. We have benefitted by everyone’s willingness to try new things and their commitment to tracking and reporting information. However, at the end of the day, our fundraising success can be attributed to building strong relationships with people who care about the future of Maryville College and its students. We are grateful to work with some truly wonderful people.”

More than 100 U.S. educational institutions were recognized with 2020 Educational Fundraising Awards, with 32 – including Maryville College – being recognized for the first time.

The Educational Fundraising Awards annually recognize exemplary development programs based on a blind review of data submitted to the CASE Voluntary Support of Education (VSE) survey.

The selection of winners is not based solely on total funds raised. Two committees of experienced fundraisers (one for independent schools and one for colleges and universities) review hundreds of pages of data from the VSE survey. They consider a number of factors and variables, including: patterns of growth in total support; evaluation of what contributed to the total support figure; overall breadth of fundraising; patterns of growth in gifts from sources including alumni, other individuals, corporations and foundations; impact of the 12 largest gifts on total support; giving to areas such as current operations, endowment and property/buildings; amount raised per student; amount raised relative to expenditures; and alumni participation.

CASE member institutions that have participated in the VSE for the past three years are automatically considered. Winners are announced in categories based on institution type and, in some cases, endowment size.

CASE is the global non-profit association dedicated to educational advancement – alumni relations, communications, development, marketing and advancement services – who share the goal of championing education to transform lives and society. To fulfill their missions and to meet both individual and societal needs, colleges, universities and independent schools rely on-and therefore must foster the good will, active involvement, informed advocacy and enduring support of alumni, donors, prospective students, parents, government officials, community leaders, corporate executives, foundation officers and other external constituencies. CASE helps its members build stronger relationships with all of these constituencies in a number of ways.


Maryville College is a nationally-ranked institution of higher learning and one of America’s oldest colleges. For more than 200 years, we’ve educated students to be giving citizens and gifted leaders, to study everything, so that they are prepared for anything — to address any problem, engage with any audience and launch successful careers right away. Located in Maryville, Tennessee, between the Great Smoky Mountains National Park and the city of Knoxville, Maryville College offers nearly 1,200  students from around the world both the beauty of a rural setting and the advantages of an urban center, as well as more than 60 majors, seven pre-professional programs and career preparation from their first day on campus to their last. Today, our 10,000 alumni are living life strong of mind and brave of heart and are prepared, in the words of our Presbyterian founder, to “do good on the largest possible scale.”