An examination of individual and organizational activities aimed at facilitating market exchanges. Emphasis is on the mix of marketing variables (product, place, price, and promotion) and how they influence and are influenced by marketing research and market segmentation. (3 credit hours)
| Code | BUS242 |
| Title | BUS-242 |
| Credits | 3 |
| Prerequisites | Sophomore standing |
| Corequisites | None |
| Notes | |
| Offered | Fall, Spring |
| Instructor |