This course focuses on how marketing research is gathered and analyzed in order to make effective marketing decisions. The course is aimed at the manager who is the ultimate user of the research and thus is responsible for determining its scope and direction. The course will cover research design, techniques of data collection, and data analysis. Emphasis will be given to both quantitative and qualitative aspects of marketing research.
| Code | BUS319 |
| Title | BUS-319 |
| Credits | 3 |
| Prerequisites | BUS 242 |
| Corequisites | None |
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