Why Study Hospitality at Maryville College?

Maryville College’s Hospitality and Regional Identity major is committed to interdisciplinary studies and the building of hospitality-oriented skill sets through coursework and practical experience, with an emphasis placed on Southern Appalachian culture, cuisine, history and tradition. This unique combination differs from a traditional hospitality management degree and will prepare you for a wide variety of careers in the hospitality management industry that are available in a variety of regions — inside and outside the U.S. — with distinct cultural identities.

For more than two centuries, Maryville College has prided itself on being an institution that not only calls Southern Appalachia home but advocates for the region as well. As East Tennessee continues to attract visitors and new residents, the need for skilled employees who know the hospitality industry and the larger field of management more generally has grown.

Photo of Lille Peterson

Lillie Peterson

Hometown: Knoxville, Tennessee

Lillie came to MC looking for a personal approach to learning. The class sizes, professors and the campus itself have confirmed for her that she is in the right place. Lillie is a member of the Women’s Golf Team and participant in Young Life Quest.

Her favorite part about the Hospitality and Regional Identity major is “learning about the guest experience, tourism, events and festivals, as well as management and business,” she said.

In 2024, Lillie was a marketing intern for RT Lodge and is now interning with To Have and To Hold Events, a custom wedding planning business based in East Tennessee. In her role as a Wedding Day Assistant, Lillie assists with event setup and teardown, managing wedding décor, and ensuring the smooth flow of the day’s events. “I would love to eventually start my own wedding planning business,” she said.


 

Photo of alumnus Tony Gill who works in the hospitality industry.

Tony Gill ’13

Currently: Guest Services Manager at Clayton Homes’ “The Lodge”

Because of the College’s relationship with Blackberry Farm, Tony was able to secure a position at the luxury resort after graduation, managing various roles in guest services and learning how hospitality can be part of every situation. Although a Physical Education major at MC (the HRI major wasn’t offered until 2022), he was exposed to multiple disciplines and developed relevant skills through the liberal arts curriculum. In nearly a decade with Blackberry, he was promoted multiple times.


Today, as the guest services manager for Clayton Homes’ corporate retreat facility, Tony utilizes his education and experiences to build long-lasting relationships with his fellow colleagues while also getting to know Clayton’s executive team on a much deeper level. “Hospitality is about every single, little interaction you have with someone,” he said. “The way you interact can make a lasting impact.”

 

Associate Professor of Finance
Dr. Sarah Clinton
Associate Professor of Finance
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Associate Professor in Management
Dr. L. Gabie Kerr
Associate Professor in Management
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Career Opportunities:

  • Hotel general manager
  • Meeting and convention planner
  • Food and beverage director
  • Catering and events manager
  • Hospitality services coordinator
  • Event coordinator
  • Destination and travel planner
  • Chamber of commerce director
  • Resort operations manager
  • Festival and event manager
  • Recreation center director
  • Activities director
  • Restaurant manager
  • Travel agent
  • Tour guide
  • Tourism marketing and public relations
  • Travel writer
  • Front of house manager
  • Theme park manager
  • Museum manager
  • Camp and park director

Blackberry Farm
Blount Partnership
Cirrus Aircraft
Dancing Bear Lodge and Appalachian Bistro
Dollywood
RT Lodge
Southern Hospitality Internship Program
Tennessee Department of Environment and Conservation
University of Tennessee-Knoxville Hotel, Restaurant and Tourism Management Program

Hospitality and Regional Identity major prepares students for an opportunity to explore a wide variety of careers within the hospitality industry. This exploration includes a focus upon “place” and how location can influence and enhance the customer experience. Students successfully completing the program of study will:

  • Understand the operations of various components of the hospitality industry and how they relate to each other.
  • Understand how to create an exceptional customer experience and how a specific place plays a role in this development.
  • Develop critical thinking skills, have knowledge in theoretical perspectives and methodological techniques, and gain experiential learning opportunities.

Although the major is oriented toward providing academic knowledge and practical experience of the region surrounding the College, students who wish to orient their training toward other regions may be able to customize research projects, internships, and Senior Studies to better prepare themselves for opportunities outside this region. While the major foregrounds a Southern Appalachian context, conceptual training about culture, ecology and regional identity will certainly be relevant to student interest in other regional contexts as well.

 

The Major in Hospitality and Regional Identity requires a minimum of 58 credit hours in business and related fields.

Required courses include:

Major and Major-Related Courses

BUS 120: Introduction to Hospitality and the Customer Experience (3 hrs)
BUS 201: Principles of Management (3 hrs)
BUS 215: Principles of Accounting (3 hrs)
BUS 220: Quantitative Problem Solving for Business (3 hrs)
BUS 248: Hospitality Marketing (3 hrs)
BUS 250: Introduction to Event Planning and Management (3 hrs)
BUS 322: Hospitality Management and Operations (3 hrs)
BUS 324: Hospitality and Regional Identity through Food and Beverages (3 hrs)
BUS 333: Human Resource Management (3 hrs)
BUS 337: Internship in Business - Hospitality and Regional Identity (3 hrs)
BUS 344: Principles of Finance (3 hrs)
BUS 351: Senior Study I (3 hrs)
BUS 352: Senior Study II (3 hrs)
BUS 401: Strategic Management (3 hrs)
OST 103: Introduction to Sustainable Tourism (3 hrs)
SOC 101: Introductory Sociology (3 hrs)

Choose one of the following:

MCW 299: Issues in Professional Development (0-1 hrs)
SLS 299: Issues in Professional Development (2 hrs)

Choose two of the following:

HIS 248: Appalachian Cultural and Social History (3 hrs)
OST 205: Food Traditions of Appalachia (3 hrs)
REL 209: Religion in the Southern Appalachians (3 hrs)
SOC 222: Sociology of Appalachia (3 hrs)
BIO 311: Natural History of the Great Smoky Mountains (4 hrs)

A double-major is not permitted in any combination of the following majors: Finance/Accounting, Hospitality and Regional Identity, Human Resource Management, International Business, Marketing, and Management.

The Minor in Hospitality and Regional Identity consists of 18 hours and requires the following courses.

Required courses include:

Minor and Minor-Related Courses

BUS 120: Introduction to Hospitality and the Customer Experience (3 hrs)
BUS 248: Hospitality Marketing (3 hrs)
BUS 322: Hospitality Management and Operations (3 hrs)
OST 103: Introduction to Sustainable Tourism (3 hrs)

Choose one of the following:

BUS 324: Hospitality and Regional Identity through Food and Beverages (3 hrs)
BUS 337: Internship in Business - Hospitality and Regional Identity (3 hrs)

Choose one of the following:

HIS 248: Appalachian Cultural and Social History (3 hrs)
OST 205: Food Traditions of Appalachia (3 hrs)
REL 209: Religion in the Southern Appalachians (3 hrs)
SOC 222: Sociology of Appalachia (3 hrs)
BIO 311: Natural History of the Great Smoky Mountains (4 hrs)

In addition to required courses for majors and minors, Maryville College students take classes in the Maryville Curriculum, a core program of general education. Consisting of 51 credit hours, the Maryville Curriculum ensures that students see their major in a wider context and develop the basic communication, quantitative, and critical thinking skills that are needed for success in college and career.

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