Why study Marketing at MC?

Are you interested in people? Do you enjoy getting to know them and understanding their needs? Can you see yourself working in creative and productive ways to improve their quality of life? In today’s diverse and global society, we look to business to accomplish these things, and business, in turn, looks to marketing. In order to launch new products, new services and new technologies, marketing depends on technical know-how, sound business fundamentals and genuine creative insight.

In fields as diverse as government services, healthcare, and software apps, marketing is a crucial part of introducing new and better ways to live our lives. When you study marketing, you’ll not only be learning about creativity and innovation through courses in psychology, communication and art, but also about the fundamentals of business through courses in management, accounting, finance, economics, strategy and, of course, marketing. Through hands-on, project-based approaches to learning, along with computer simulations, real world problems, internship opportunities, and your interaction with experienced faculty and business executives, you’ll receive a thorough grounding in the skills and knowledge required for success in today’s competitive world.

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Meet a Current Scot

Photo of Carly Williamson

Carly Williamson

Hometown: Mason, Ohio

After falling in love with Tennessee, Carly chose MC not only for its location but also for its reputation for being a place where students build strong connections with their peers and professors. A member of Tri-Beta, the College’s biology honors society, and a student athletics photographer, Carly combines her passion for photography with campus involvement.

Additionally, she also has a fellowship with Be Aware Blount working as a social media specialist where she markets events and manages online content. “I love the creativity and strategy involved in branding, social media and consumer engagement,” she said of the marketing field, adding that it plays a crucial role in a business’s
success. Her postgraduate plans include using the knowledge and skills gained in the program to help grow her photography business, Williamson Photography, as well as assist other creatives in building their brands.

 

Meet a Recent Grad

Photo of alumna Emily Bridges who graduated with a degree in Marketing.

Emily Bridges ’23

Currently: External Communications Specialist at Clayton

Working in the public relations department at Clayton, a leading national builder of single-family attainable housing, Emily is grateful for the support she received from faculty members and the Career Center during her time at MC.

Emily realized in her sophomore year that marketing was an excellent option for her. “I knew that a career in marketing would allow me to put my interests and skills to work, whether that’s writing content, planning and organizing events or simply connecting with people,” she said.

In addition to the supportive faculty, Emily credits the Career Center and its offered services for being crucial in guiding her to the position she holds today where she is responsible for coordinating media events, publishing news releases and maintaining
the company’s brand image.

 

Professor Emerita
Dr. Jenifer Greene
Professor Emerita
Associate Professor of Finance
Dr. Sarah Clinton
Associate Professor of Finance
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Professor of Accounting
Rebecca Treadway
Professor of Accounting
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Associate Professor in Management
Dr. L. Gabie Kerr
Associate Professor in Management
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Marketing professionals work in a broad range of organizations, and graduates can consider a range of career fields in the for-profit, not-for-profit, and public sectors. The major also provides the student a foundation for future graduate study.

With this preparation, you’ll be able to work in a variety of industries and companies helping them to understand their customers and meet their needs. All organizations rely on marketing to help them better serve those customers and prospective customers; so, you could find yourself working in for companies in manufacturing or services, or for government, or nonprofits, or consulting firms. And you could find yourself involved with designing and developing new products, or in advertising, public relations, communication, customer service, sales support, global strategy, account management, and product management.

Graduate School Placements

Maastricht University, Netherlands – School of Business and Economics
University of South Florida – Muma College of Business
Xavier University-Williams College of Business

The American Red Cross
Acosta Sales and Marketing
Colorado Open Golf Foundation
CREModels
Pyxl Digital Marketing
Radio Systems Corporation

Students successfully completing the program of study will have achieved the following:

  • Demonstrate understanding of the major theoretical perspectives in marketing
  • Demonstrate understanding of the evolution of marketing thought and practice
  • Analyze the economic, political, technological, and social-cultural contexts in which an organization operates
  • Interpret qualitative and quantitative data for organizational analysis, draw appropriate conclusions, and make recommendations based on the analysis
  • Conceive and execute an original research study related to marketing thought and practice
  • Effectively communicate marketing information interactively through the development and execution of an oral presentation

 

The Major in Marketing consists of a minimum of 51 hours in business and related fields.

Required courses include:

Major and Major-Related Courses

BUS 201: Principles of Management (3 hrs)
BUS 215: Principles of Accounting (3 hrs)
BUS 242: Marketing (3 hrs)
BUS 244: Consumer Behavior (3 hrs)
BUS 246: Marketing and Retail Management (3 hrs)
BUS 305: Organizational Behavior (3 hrs)
BUS 319: Marketing Research (3 hrs)
BUS 344: Principles of Finance (3 hrs)
BUS 351: Senior Study I (3 hrs)
BUS 352: Senior Study II (3 hrs)
BUS 401: Strategic Management (3 hrs)
ECN 201: Principles of Economics (4 hrs)
PSY 101: Introductory Psychology (3 hrs)
SLS 299: Issues in Professional Development (2 hrs)
One course in economics at the 300-level

One course from the following:

BUS 220: Quantitative Problem Solving for Business (3 hrs)
MTH 221: Inferential Statistics w/Data Visualization (3 hrs)
MTH 222: Regression Analysis (3 hrs)

One course from the following:

ENG 317: Public Relations Writing and Practice (3 hrs)
PLS 121: Contemporary Political Issues (3 hrs)
PLS 122: American Government and Politics (3 hrs)
PLS 211: Comparative Government and Politics (3 hrs)
PLS 212: International Politics (3 hrs)
PLS 232: Public Policy (3 hrs)

A double major is not permitted in any combination of two of the following majors: Finance/Accounting, Hospitality and Regional Identity, Human Resource Management, International Business, Marketing, and Management.

 

The Minor in Marketing consists of 15 hours and requires the following courses:

Required courses include:

Minor and Minor-Related Courses

BUS 201: Principles of Management (3 hrs)
BUS 242: Marketing (3 hrs)
BUS 244: Consumer Behavior (3 hrs)
BUS 246: Marketing and Retail Management (3 hrs)
BUS 319: Marketing Research (3 hrs)

In addition to required courses for majors and minors, Maryville College students take classes in the Maryville Curriculum, a core program of general education. Consisting of 51 credit hours, the Maryville Curriculum ensures that students see their major in a wider context and develop the basic communication, quantitative, and critical thinking skills that are needed for success in college and career.

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