Why study Marketing at MC?

Are you interested in people? Do you enjoy getting to know them and understanding their needs? Can you see yourself working in creative and productive ways to improve their quality of life? In today’s diverse and global society, we look to business to accomplish these things, and business, in turn, looks to marketing. In order to launch new products, new services, or new technologies, marketing depends on technical know-how, sound business fundamentals, and genuine creative insight.

In fields as diverse as government services, healthcare, and software apps, marketing is a crucial part of introducing new and better ways to live our lives. When you study marketing, you’ll not only be learning about creativity and innovation through courses in psychology, communication, and art, but also about the fundamentals of business through courses in management, accounting, finance, economics, strategy, and, of course, marketing. Through hands-on, project-based approaches to learning, along with computer simulations, real world problems internship opportunities, and your interaction with experienced faculty and business executives, you’ll receive a thorough grounding in the skills and knowledge required for success in today’s competitive world.

Maryville College Works is a comprehensive career preparation program that is integrated into the College’s four-year liberal arts curriculum. Key components include assessment, advising, networking and professional experiences.

External Relationships

Acosta Sales and Marketing
Colorado Open Golf Foundation
CREModels
Pyxl Digital Marketing
Radio Systems Corporation

Meet a current student

Daniel BeckettDaniel Beckett ’20
Hometown: Oak Ridge, Tenn.

When conducting his college search, Daniel looked for three things: a great education, an opportunity to compete athletically on a cross country team, and opportunities to build relationships. He found all three at Maryville College. Daniel decided to major in marketing because of the great opportunities it gave him. “I wanted a business degree but chose marketing for the countless options I can pursue and the ever-growing demand for marketers,” he said. “I believe the outstanding education I am receiving and the excellent connections I am making will enable me to excel in whatever job I find myself in after graduation.”

Outcomes of Recent Gradsclick or touch to open

Featured Graduates

Sierra Siegel ’16
Currently: Account Executive for the Nashville Sounds Baseball Club

A marketing major and four-year member of the MC women’s soccer team, Sierra wanted a career that would combine her education and passion for sports. Following graduation, she completed an internship with the Pittsburgh Pirates’ Single-A affiliate. From there, she took a seasonal sales position with the Orange Bowl Committee, and in 2017, she accepted a full-time position with the Nashville Sounds, the Oakland Athletics’ Triple-A team. “From the strong coursework to the dedicated faculty members, Maryville College challenged me to venture out of my comfort zone, adapt to any situation and strategically problem solve,” Sierra said. “As a marketing major, these skills shaped me into the professional that I am and the one I will continue to be in the future.”

Keylon Holloway  ’15
Currently: Community Education Coordinator at the Child Advocacy Center of Rutherford County in Murfreesboro, TN

Keylon credits Maryville College and his internship with Senator Corker for providing him with “valuable experience that relates to any career.”
In his current role at CAC, he is responsible for writing new foundation grants, maintaining current grant contracts, coordinating volunteer efforts to promote community education goals and representing the CAC in media interviews.
“The marketing major at Maryville College taught me how to look at problems from different angles in order to contribute more effectively to any organization,” he said.

Christie Latimer Knapper ’04
Currently: Owner, Bridge Marketing

Before launching her own business in 2013, Christie handled marketing and public relations responsibilities for a national facilities branding company, a national non-profit organization and a regional accounting firm. “Throughout my time as a student at MC, I was challenged to look closer, dig deeper and discover my own truth,” she said. “There is immeasurable value in the skills of being able to think strategically and communicate with others effectively. The collective skills I gained from Maryville College prepared me as a more well-rounded professional ready to take on any challenge that comes my way.”

Graduate School Placements

Maastricht University, Netherlands – School of Business and Economics
University of South Florida – Muma College of Business
Xavier University-Williams College of Business